While basmati is the world’s best loved rice, not all basmati brands are created equal. Mixing regular rice with basmati to economize on cost is a usual practice and the percentage of non-basmati rice may vary from brand to brand. FEAST IMPEX provides the assurance of purity.
FEAST IMPEX offers an extensive range of brands that have been carefully developed to appeal to local markets around the Europe. Customer tastes and expectations have been finely segmented to deliver authentic flavors that go well with a variety of popular cuisines. Consumer palettes across the market segments have been well researched and adapted to suit the requirements of various trade channels.
All of FEAST IMPEX’s branded rice products are made with rice that is grown in the areas of India that area specially dedicated to basmati rice production. The rice is aged for up to a year before being processed, then prepared at a state-of-the-art treatment plant that preserves all its purity in perfect hygiene.